In 2022, a collective of Travel agents from the northern districts of Kerala formed the Malabar Tourism Council (MTC) to harness the potential and elevate Malabar as a top-tier destination.
The Malabar region in Kerala has long been cherished by Travel Enthusiasts, and its residents frequently embark on global explorations. With its two international airports, awe inspiring scenery, lively culture, and delectable cuisine, Malabar captivates visitors from both near & far.
Since its establishment, the MTC has grown into a robust association with over 200 committed members, encompassing tour operators, travel agencies, experience sellers, hotels, resorts, and hospitality providers. In a brief span of 4 years, the MTC has garnered numerous accolades by actively engaging in events, arranging familiarization tours for its members, providing training to better their business opportunities, certification by nodal agencies, and introducing cutting edge trends to strengthen the tourism industry.
To make a platform for Tourism Professionals in Malabar to create an environment where they can learn, create & better their tourism businesses by collective participations.
To build an association where members can come together to create a place for themselves to enhance their tourism & travel potentials by way of growing their individual businesses along with creating a model where Malabar is looked at as a new tourism destination for Outbound, Domestic & Inbound travellers.